Do you remember the “good, old days” when people used to cut theatre seats with knives? Neither do I. The Academy Film Archive recently uploaded an advertisement from the 1940s that was shown in theatres prior to the movie. This brief advertisement, warns viewers of the consequences of “seat cutting;” showcasing an image of a teen vandalizing a theatre seat.
This advertisement may seem weird to us nowadays, but the theatre property damage was a serious concern for theatre owners in the 1940s. The sudden increase in property damage was blamed on the the societal changes on World War II, with parents working longer hours, for the war effort; as well as, a shortage of teachers and theatre personal due to war time jobs