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Oscars Advertising in 1955

Seat Cutting in Theatres

by Matthew Brown on Wednesday, February 24, 2016

Do you remember the “good, old days” when people used to cut theatre seats with knives? Neither do I. The Academy Film Archive recently uploaded an advertisement from the 1940s that was shown in theatres prior to the movie. This brief advertisement, warns viewers of the consequences of “seat cutting;” showcasing an image of a teen vandalizing a theatre seat.

This advertisement may seem weird to us nowadays, but the theatre property damage was a serious concern for theatre owners in the 1940s. The sudden increase in property damage was blamed on the the societal changes on World War II, with parents working longer hours, for the war effort; as well as, a shortage of teachers and theatre personal due to war time jobs

Matthew Brown
Matthew started working in the TV and Film industry directly after attending Briercrest. He now has years of professional digital film and television experience both on set, in the camera department and in rental houses, working for companies such as Disney, and on shows, such as: Tomorrowland, Hannibal and Supernatural. Most recently, Matthew has partnered with Tony Creech and now works as a chief operating officer at Citadel Magazine, and Creech League Marketing Arts.