My wife decided that we were going to give the Apple Music plan a trial. I am skeptical, almost to the point of being a downer in a lot of ways. I know from whom this trait flowed, my dad. I try to be aware of it, but it serves me in that I rarely splurge on frivolous things. I suspected that Apple Music was one of these frivolous things. I had a free Pandora account that I used constantly. I listened to it at work, working out, and during my commute home. Why should I go from something that is free to something that I have to pay for when the free thing works just fine?
It’s pretty simple. Apple Music is a five star music service worthy of the Apple brand.
With Apple Music I can search for any song (so far) and instantly download it at no additional cost. How wonderful is that?
The best feature is the activity playlists. The current activities for which Apple has created a collection of playlists: breaking up, BBQing, celebrating, chilling out, cooking, dancing, driving, entertaining, feeling blue, getting it on, getting ready to go out, kicking back, partying, romancing, running, studying, vacationing, waking up, working, and working out.
Weird thing is that they are spot on. They set the right mood, they have the right tempo, they give you the feels you were looking for. I’m in love.
My first go was at work: working; Kick the Midday Lull* playlist; Breed by Nirvana, Monkey Wrench by Foo Fighters, Welcome to Paradise by Green Day. Success. Midday lull kicked to the curb. Intense lawyering in full gear.
Next I was getting ready to go out to dinner with friends: getting ready to go out; the pregame playlist; Ni**as in Paris by Jay Z & Kanye West, Mercy by Kanye West, Big Sean, et al., dance (a$$)[remix] by Big Sean. Again, Success. I was ready to go out. Downside, the night never lived up to the playlist.
Playlists can be streamed over wifi or downloaded on the phone to take with you. I’m not the guy who makes a million of his own playlists from his exhaustive supply of legally purchased music, and my musical knowledge is far from encyclopedic. These playlists are a sent from Heaven–its by far my favorite feature.
Apple Music’s For You page is always trying to get me to listen to something new. New playlists, deep cuts from artists they think I like, sub-genre playlists, new artists, new releases, what’s hot, treading and on fleek**. I don’t like new. I like well worn jeans, comfortable and classic. But since it all comes at no additional cost I’m free to explore. Of course I download classic west coast gangster rap playlists where all those KMEL mixtapes come back to life, but I also give a listen to what the kids are banging their heads to–even if i don’t love it all. I’m getting turned on to stuff that never turns up on my Pandora channels or xm radio stations in the car. I would never search this stuff out and it would never find me–stuff that doesn’t get a lot radio play anywhere.
Apple Music points out the essential albums that yes, i do want to download. It gives me access to beats1, the streaming service that it purchased with the beats headphones deal. It pushes me just released Justin so my wife is happy. It is a service that lives up to the Apple brand in that it is flawless, innovative, and priced right.
I’m on Apple Music all the time and I’ve barely dipped my toe into it. Pandora? She gone. Between Audible, podcasts and Apple Music my ears will never be lonely again.
My wife and I got the $14.99 family share plan. It’s like Netflix for your earballs. I’m a big fan.
Right now: Best Guitar Riffs of the 90’s, Possum Kingdom by the Toadies.
*Lull has a lot of ls in it, Mitch.
**I hate myself a little bit.